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Who are we
We at Diamond-Bracelets (part
of the Jewellery Cave Group) are totally committed to protecting your privacy.
This privacy statement sets for our current privacy practices with regard to
the information we collect when you or your computer interact with our
website. By accessing Diamond-Bracelets, you acknowledge and fully
understand our privacy statement and freely consent to the information
collection and use practices described.
1. Compliance
We comply with the principles of the Data Protection
Act 1998, the Privacy and Electronic Communications (EC Directive) Regulations
2003 and the SafeBuy Code of Practice.
2. Information we collect and how we use it
Diamond-Bracelets collects certain
information from and about its users in four ways: directly from our Web Server
logs, our users, Live Chat and with cookies.
a. Web
Server Logs
When you visit our Website, we may
track information to administer the site and analyse its usage. Examples of
information we may track include:
b. Use of
Cookies
Diamond-Bracelets may use cookies to
personalize or enhance your user experience. A cookie is a small text file that
is placed on your hard disk by a Web page server. Cookies are uniquely assigned
to you, and can only be read by a Web Server in the domain that issued the
cookie to you. One of the primary purposes of cookies is to provide a
convenience feature to save you time. For example, if you personalize a web
page, or navigate within a site, a cookie helps the site to recall your
specific information on subsequent visits. Hence, this simplifies the process
of delivering relevant content and eases site navigation by providing and
saving your preferences and login information as well as providing personalised
functionality.
You have the ability to accept or
decline cookies. Most Web browsers automatically accept cookies, but you can
usually modify your browser setting to decline cookies. If you reject cookies
by changing your browser settings then be aware that this may disable some of
the functionality on our Website. Cookies cannot be used to run programs or
deliver viruses to your computer.
How we use cookies on this website
We use cookies and similar tools across
our website to improve its performance and enhance your user experience. This
policy explains how we do that.
What are cookies?
Cookies are small text files which a
website may put on your computer or mobile device when you first visit a site
or page. The cookie will help the website, or another website, to recognise
your device the next time you visit. Web beacons or other similar files can
also do the same thing. We use the term “cookies” in this policy to refer to
all files that collect information in this way.
There are many functions cookies serve.
For example, they can help us to remember your username and preferences or
analyse how well our website is performing.
Certain cookies contain personal
information – for example, if you click to “remember me” when logging in, a
cookie will store your username. Our cookies won’t collect information that
identifies you, and will instead collect more general information such as how
users arrive at and use our website, or a user’s general location.
What sort of cookies do we use?
Generally, our cookies perform up to
three different functions:
1. Essential cookies
Some cookies are essential for the
operation of our website. For example, some cookies allow us to identify
registered users and ensure they can access their own private pages. If a
registered user opts to disable these cookies, the user will not be able to
access all of the content that a registration entitles them to.
2. Performance Cookies
We utilise other cookies to analyse how
our visitors use our websites and to monitor website performance. This allows
us to provide a high quality experience by customising our offering and quickly
identifying and fixing any issues that arise. For example, we might use performance
cookies to keep track of which pages are most popular, which method of linking
between pages is most effective, and to determine why some pages are receiving
error messages.
3. Functionality Cookies
We use functionality cookies to allow
us to remember your preferences. For example, cookies save you the trouble of
typing in your username every time you access the site.
We also use functionality cookies to
provide you with enhanced services such as allowing you to watch a video online
or add comments.
We also use or allow third parties to
serve cookies that fall into the three categories above. For example, like many
companies, we use Google Analytics to help us monitor our website traffic. We
may also use third party cookies to help us with market research, revenue
tracking, improving site functionality and monitoring compliance with our terms
and conditions and copyright policy.
Can a website user block cookies?
As we’ve explained above, cookies help
you to get the most out of our websites.
However, if you do wish to disable our
cookies then please follow the instructions in the help section of your
preferred browser.
Please remember that if you do choose
to disable cookies, you may find that certain sections of our website do not
work properly.
c. Personal Information Users
Visitors to our website can register
an account with Diamond-Bracelets. When you register, we will request some
personal information such as name, address, email, telephone number, account
number and other relevant information.
When making a purchase, we will
request payment related information. Any financial information we collect is
used only to bill you for your purchase. Your credit card information may be
forwarded to your credit card provider when making a purchase. You may also be
asked to disclose personal information to us so that we can provide assistance
and information to you. For example, such data may be warranted in order to
provide online technical support and troubleshooting.
We will not disclose personally
identifiable information we collect from you to third parties without your
permission except to the extent necessary including:
d.
People who use our Live Chat Service
·
We use a third party provider, Live Person, to
supply and support our LiveChat service, which we use to handle customer
enquiries in real time.
·
If you use the LiveChat service we will collect your name, email
address (optional) and the contents of your LiveChat session. This information
will be retained for two years and will not be shared with any other
organisations.
·
You can request a transcript of your LiveChat session if you
provide your email address at the start of your session or when prompted at the
end.
3. Accessing Web Account Information.
We will provide you with the means
to ensure that personally identifiable information in your web account file is
correct and current. You may review this information by contacting us on 020
8446 8538 or by sending an email to our customer service department ([email protected]).
4. Changes to this Statement
Diamond-Bracelets has the discretion
to occasionally update this privacy statement. When we do, we will also revise
the "updated" date at the top of this Privacy page. We encourage you
to periodically review this privacy statement to stay informed about how we are
helping to protect the personal information we collect. Your continued use of
the service constitutes your agreement to this privacy statement and any
updates.
5. Payment Details and Security
All our online payments are dealt
with by Secure Trading; a trusted payment provider. Financial details are
never left unencrypted on any part of our system, and are never sent by Internet
email. You’ll also notice the padlock symbol in your browser meaning that the
page is hosted on a secure server and all transactions taking place are
encrypted, so your card details are protected. The website security is in
association with Thawte; the Thawte site seal appears on every page and can be
verified by clicking on the seal.
Why do we collect and use your personal
information
We collect
and use your personal information in order for us to provide you with our jewellery buying service.
Having your personal details enables us to contact you and let you know about
our special offers.
What
happens if I do not provide my personal information
We need your personal information in order to provide our
pawn broking and jewellery purchasing services to you. If we do not collect
your personal information we will not be able to provide our services to you.
Who will we share your personal information with
We will share your personal
information to third party feedback providers, such as Feefo and Trustpilot. This
enables us to continually develop our services to you and maintain our high
standards.
We will share your personal
information with the Finance
How long will we store your personal information
We will store your personal information for up to six years for auditing
and accounting purposes. And also to enable us to refer to our records in the
unlikely event that you want to lodge a complaint against us within six years.
What are your rights in relation to your personal
information
Right to rectification
You have the right to request that we correct any
inaccurate personal information we hold about you.
Right to erasure
You have the right to request that we delete your
personal information from our records.
Please note that we will not be able to delete your
personal information whilst we are still providing our services to you or you
have used our services in the last 6 years due to auditing and accounting
purposes.
Right to restrict processing
You have the right to request that we restrict how we
use your personal information.
Right to object
You have the right to object to the collection and use
of your personal information at any time.
Right to withdraw consent
You have the right to withdraw your consent for us to
use your personal information at any time.
How can I exercise my rights in relation to
my personal information
You can exercise all of
your rights by contacting us on any of the above contact details.
For this October we have taken a genuine 10% discount off all our exquisite diamond bracelets and bangles, fill in your detail below to stay updated on new offers.