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Privacy Policy

Who are we

We at Diamond-Bracelets (part of the Jewellery Cave Group) are totally committed to protecting your privacy. This privacy statement sets for our current privacy practices with regard to the information we collect when you or your computer interact with our website.  By accessing Diamond-Bracelets, you acknowledge and fully understand our privacy statement and freely consent to the information collection and use practices described.

1. Compliance

 We comply with the principles of the Data Protection Act 1998, the Privacy and Electronic Communications (EC Directive) Regulations 2003 and the SafeBuy Code of Practice.

2. Information we collect and how we use it

Diamond-Bracelets collects certain information from and about its users in four ways: directly from our Web Server logs, our users, Live Chat and with cookies.

a. Web Server Logs

When you visit our Website, we may track information to administer the site and analyse its usage. Examples of information we may track include:

  • Your Internet protocol address.
  • The kind of browser or computer you use.
  • Number of links you click within the site.
  • State or country from which you accessed the site.
  • Date and time of your visit.
  • Name of your Internet service provider.
  • Web page you linked to our site from.
  • Pages you viewed on the site.

b. Use of Cookies

Diamond-Bracelets may use cookies to personalize or enhance your user experience. A cookie is a small text file that is placed on your hard disk by a Web page server. Cookies are uniquely assigned to you, and can only be read by a Web Server in the domain that issued the cookie to you. One of the primary purposes of cookies is to provide a convenience feature to save you time. For example, if you personalize a web page, or navigate within a site, a cookie helps the site to recall your specific information on subsequent visits. Hence, this simplifies the process of delivering relevant content and eases site navigation by providing and saving your preferences and login information as well as providing personalised functionality.

You have the ability to accept or decline cookies. Most Web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies. If you reject cookies by changing your browser settings then be aware that this may disable some of the functionality on our Website. Cookies cannot be used to run programs or deliver viruses to your computer.

How we use cookies on this website

We use cookies and similar tools across our website to improve its performance and enhance your user experience. This policy explains how we do that.

What are cookies?

Cookies are small text files which a website may put on your computer or mobile device when you first visit a site or page. The cookie will help the website, or another website, to recognise your device the next time you visit. Web beacons or other similar files can also do the same thing. We use the term “cookies” in this policy to refer to all files that collect information in this way.

There are many functions cookies serve. For example, they can help us to remember your username and preferences or analyse how well our website is performing.

Certain cookies contain personal information – for example, if you click to “remember me” when logging in, a cookie will store your username. Our cookies won’t collect information that identifies you, and will instead collect more general information such as how users arrive at and use our website, or a user’s general location.

What sort of cookies do we use?

Generally, our cookies perform up to three different functions:

1. Essential cookies

Some cookies are essential for the operation of our website. For example, some cookies allow us to identify registered users and ensure they can access their own private pages. If a registered user opts to disable these cookies, the user will not be able to access all of the content that a registration entitles them to.

2. Performance Cookies

We utilise other cookies to analyse how our visitors use our websites and to monitor website performance. This allows us to provide a high quality experience by customising our offering and quickly identifying and fixing any issues that arise. For example, we might use performance cookies to keep track of which pages are most popular, which method of linking between pages is most effective, and to determine why some pages are receiving error messages.

3. Functionality Cookies

We use functionality cookies to allow us to remember your preferences. For example, cookies save you the trouble of typing in your username every time you access the site.

We also use functionality cookies to provide you with enhanced services such as allowing you to watch a video online or add comments.

We also use or allow third parties to serve cookies that fall into the three categories above. For example, like many companies, we use Google Analytics to help us monitor our website traffic. We may also use third party cookies to help us with market research, revenue tracking, improving site functionality and monitoring compliance with our terms and conditions and copyright policy.

Can a website user block cookies?

As we’ve explained above, cookies help you to get the most out of our websites.

However, if you do wish to disable our cookies then please follow the instructions in the help section of your preferred browser.

Please remember that if you do choose to disable cookies, you may find that certain sections of our website do not work properly.


c. Personal Information Users

Visitors to our website can register an account with Diamond-Bracelets. When you register, we will request some personal information such as name, address, email, telephone number, account number and other relevant information.

When making a purchase, we will request payment related information. Any financial information we collect is used only to bill you for your purchase. Your credit card information may be forwarded to your credit card provider when making a purchase. You may also be asked to disclose personal information to us so that we can provide assistance and information to you. For example, such data may be warranted in order to provide online technical support and troubleshooting.

We will not disclose personally identifiable information we collect from you to third parties without your permission except to the extent necessary including:

  • To fulfil your service requests for services.
  • To protect ourselves from liability,
  • To respond to legal process or comply with law.

d. People who use our Live Chat Service

·         We use a third party provider, Live Person, to supply and support our LiveChat service, which we use to handle customer enquiries in real time.

·         If you use the LiveChat service we will collect your name, email address (optional) and the contents of your LiveChat session. This information will be retained for two years and will not be shared with any other organisations.

·         You can request a transcript of your LiveChat session if you provide your email address at the start of your session or when prompted at the end.


3. Accessing Web Account Information.

We will provide you with the means to ensure that personally identifiable information in your web account file is correct and current. You may review this information by contacting us on 020 8446 8538 or by sending an email to our customer service department ([email protected]).

4. Changes to this Statement

Diamond-Bracelets has the discretion to occasionally update this privacy statement. When we do, we will also revise the "updated" date at the top of this Privacy page. We encourage you to periodically review this privacy statement to stay informed about how we are helping to protect the personal information we collect. Your continued use of the service constitutes your agreement to this privacy statement and any updates.

5.  Payment Details and Security

All our online payments are dealt with by Secure Trading; a trusted payment provider.  Financial details are never left unencrypted on any part of our system, and are never sent by Internet email. You’ll also notice the padlock symbol in your browser meaning that the page is hosted on a secure server and all transactions taking place are encrypted, so your card details are protected. The website security is in association with Thawte; the Thawte site seal appears on every page and can be verified by clicking on the seal.




Why do we collect and use your personal information


We collect and use your personal information in order for us to provide you with our jewellery buying service. Having your personal details enables us to contact you and let you know about our special offers. 


What happens if I do not provide my personal information


We need your personal information in order to provide our pawn broking and jewellery purchasing services to you. If we do not collect your personal information we will not be able to provide our services to you.


Who will we share your personal information with


We will share your personal information to third party feedback providers, such as Feefo and Trustpilot. This enables us to continually develop our services to you and maintain our high standards.


We will share your personal information with third parties such as HMRC or the FCA where we are required to do so by law.


We will share your personal information with the Finance



How long will we store your personal information


We will store your personal information for up to six years for auditing and accounting purposes. And also to enable us to refer to our records in the unlikely event that you want to lodge a complaint against us within six years.



What are your rights in relation to your personal information




Right to rectification


You have the right to request that we correct any inaccurate personal information we hold about you.


Right to erasure


You have the right to request that we delete your personal information from our records.


Please note that we will not be able to delete your personal information whilst we are still providing our services to you or you have used our services in the last 6 years due to auditing and accounting purposes.


Right to restrict processing


You have the right to request that we restrict how we use your personal information.


Right to object


You have the right to object to the collection and use of your personal information at any time.


Right to withdraw consent


You have the right to withdraw your consent for us to use your personal information at any time.


How can I exercise my rights in relation to my personal information


You can exercise all of your rights by contacting us on any of the above contact details.