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Cheaper than the High Street Jeweller

The family of our MD, Jonathan Williams, has been in the UK jewellery industry for 65 years and Jonathan knows the industry very well. Until 2009, he was one of the biggest suppliers in the UK, selling to retailers and catalogue trades all over the country. If Jonathan supplied a diamond bracelet to a retailer for ?1000, for example, that same bracelet would be in a jeweller?s window for anything up to ?5000.

Here at, we cut out the ?middle man?. We are a manufacturer that sells directly to the public, with only an online presence and no high-street stores, so we know our prices are impossible for any retail jeweller to achieve. Indeed, we are probably up to 75% cheaper than the average high-street jeweller.

Read more about how we achieve such great value.